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What is your target market? Produce distributors in all 50 states? Retail shops in the Western U.S.? Seafood restaurants in Massachusetts who charge $26 to $50 per meal? Do you have multiple target markets? Do you use a different strategy to market to each segment? We have the tools and technology to reach any producer’s target market in the food and beverage industry. Below are lists of the criteria that we use to segment the industry’s major sectors. Commercial Food Service Establishments We segment restaurants by price range, cuisine type and location. We will combine any of the below segments to reach your target market, regardless of its size or complexity: Price Range Segments <$15 per meal $16 to $25 per meal $26 to $50 per meal >$50 per meal Geographical Segments 50 states 277 distinct regions Cuisine Type Segments Afghani African American Asian other Bakery Brazilian Café Caribbean Chinese Creole-Cajun Deli Dessert Eclectic/Fusion Ethiopian European other French German Greek Italian Irish/British Japanese Kosher Korean Latin other Mexican Middle Eastern North African Portuguese Russian Scandinavian Seafood South Asian Southern Southwest Spanish Steakhouse Thai Turkish Vegetarian Vietnamese Chain Restaurants Segmentation Criteria Sales Volume Number of Units Cuisine Type (same as commercial food service segments) Location of restaurants (by state) Foodservice type - Fine Dining - Casual Dining - Fast food Institutional Food Service We segment institutional food service establishments by the following criteria: Institution Type Segments Schools Universities Daycare Facilities Jails Hospitals Military properties Nursing homes Office buildings Manufacturing plants Cruise lines Trains Airlines Location Segments 277 distinct regions Food & Beverage Distributors Food Service Distributors are segmented by the types of products they carry and their distribution range. Product Line Segments Baked Goods Beverages Bulk Foods Coffee/Tea Cookware Cutlery/Serving Equipment Dairy Delicatessen Dried Foods Ethnic Foods Frozen foods Kitchen Equipment Linens Meat Organic Produce Poultry Produce Seafood Specialty Gourmet Other segmentation criteria Distribution Range by state Location of headquarters Food service sales volume Grocery sales volume Food & Beverage Retailers We market to non-chain food and beverage retailers and we segment them into 277 regions.