Don’t cold call prospective customers…Well designed and implemented direct marketing campaigns will entice prospects to contact YOU.
Generate sales inquiries and qualify prospects without the dread of cold sales calls.
In developing successful business-to-business direct marketing campaigns, we:
1) Use detailed and current lists of prospective customers
Our database is built and managed by our research team. It is updated weekly to ensure that our information is current. We maintain data on the following target groups:
• Food Service • Independent restaurants • Chain restaurants • Institutions • Food and beverage distributors • Food and beverage retailers
2) Segment the prospect list and remove non-viable segments and prospects
Every client’s product is unique…and so is its target market. Your product may be used by the entire food service industry, or it may only be used in certain niches or regions. Whatever the degree of segmentation necessary for your product, there is no point in marketing to companies that could not possibly be your customer. After all, the point of direct marketing, as opposed to advertising, is to direct your marketing ONLY to potential customers.
We develop segmentation strategies that divide the industry into segments that are:
· small enough to ensure that each segment receives a relevant message
· large enough to justify developing a distinct marketing campaign for it
More on how we segment the food industry…
3) Help clients choose the appropriate direct marketing medium
There are many direct marketing options…Email marketing? Fax? Direct Mail? Even within those three categories, there are dozens of options.We help our clients choose the medium that will generate the most leads for their marketing budget, thereby maximizing our clients return on advertising investment (ROAI).
View Guidelines for Direct Marketing Media Selection
4) Write and Design a compelling sales offer
Our graphic designers and copywriters are experts at creating direct marketing pieces that grab the target’s attention and motivate them to act. Some of our work samples can be found on our Direct Marketing Guidelines page.
